MARKETING PORTFOLIO
Explore campaigns, digital growth, video, e-commerce, and design across healthcare, finance, and retail.
01 / INTEGRATED CAMPAIGN
A hospital-wide campaign carried one patient-focused message across digital, transit, and on-site placements. I co-developed the positioning and designed the creative across channels in collaboration with administration.
View the case study ↗02 / SOCIAL & LOCAL DISCOVERY
Content, social management, and local search helped connect patients with hospital services. Facebook followers rose 25%, while the Google Business Profile recorded 83K+ interactions in the first half of 2026.
03 / CONCEPT CAMPAIGN
A proposed LinkedIn-first social campaign for Amalgamated Bank connects mission-driven organizations with the idea that profitability and purpose can work together. The presentation defines audience, message, channel roles, content pillars, and measurement.
04 / RETAIL & CREATIVE DIRECTION
At Royal Chain Group, I worked across social, e-commerce, and print for three jewelry brands, including a 700-page annual catalog and a range of campaign assets.
05 / HEALTHCARE COMMUNICATIONS
Led content creation and deployment across a hospital-wide display network, translating organizational priorities into visual communications for patients, visitors, and staff.
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06 / HEALTHCARE COMMUNICATIONS
Developed messaging and designed flyers, posters, and digital graphics in collaboration with the Chief Hospitalist to support a physician-led hospital initiative.
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07 / HEALTHCARE COMMUNICATIONS
Developed messaging and designed patient-facing collateral with the Bariatric Program Director to promote a new community weight loss program.
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08 / HEALTHCARE COMMUNICATIONS
Developed messaging and designed a brochure with Ambulatory Care Leadership to introduce services and support community outreach.
Explore project09 / VIDEO PRODUCTION
Developed, filmed, and edited a promotional video with the Surgery Department to introduce the hospital’s robotics program and raise awareness of its treatment capabilities.
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10 / E-COMMERCE & BRAND BUILDING
Built and managed a Shopify storefront, overseeing design, product presentation, and customer-facing content. Developed the brand’s Instagram strategy, creative, and publishing, growing its audience to 3,300+ followers.
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