BROOKLYN-BASED MARKETING STRATEGIST
I’m Kevena Hammond. I connect strategy, storytelling, design, and data to make brands more visible and their messages more meaningful.
Explore selected work ↘SELECTED WORK / 01
A selection of campaign, brand, and communication work. Explore the full collection for more strategy, content, and creative execution.
01 / INTEGRATED CAMPAIGN
A hospital-wide campaign carried one patient-focused message across digital, transit, and on-site placements. I co-developed the positioning and designed the creative across channels in collaboration with administration.
View the case study ↗
04 / RETAIL & CREATIVE DIRECTION
At Royal Chain Group, I worked across social, e-commerce, and print for three jewelry brands, including a 700-page annual catalog and a range of campaign assets.
06 / HEALTHCARE COMMUNICATIONS
Developed messaging and designed flyers, posters, and digital graphics in collaboration with the Chief Hospitalist to support a physician-led hospital initiative.
Explore projectHOW I WORK / 02
Start with the people we need to reach, the question they have, and the action we want to make easier.
Shape the message and adapt it for each channel, from social and video to web, print, and physical spaces.
Use performance signals to refine content and improve the next decision.
ABOUT / 03
I’m a marketer who can see the strategy and make the work.
My experience spans healthcare, e-commerce, and retail. At Wyckoff Heights Medical Center, I bring campaigns, social content, digital media, video, communications, and design together for a diverse Brooklyn community. Previously, I led creative and social work for jewelry brands and built a direct-to-consumer business.
I hold an MS in Marketing Analytics from Baruch College and a BS in Digital Media from the University of Houston. I’m interested in marketing leadership roles where thoughtful strategy, strong creative, and clear measurement meet.
